Many markets buy all of their produce from outside sources. This means that the produce is picked from the field and then must be shipped to the market. During that process, these fruits and vegetables sit in trucks, warehouses, and stock rooms before ever making it to the store's produce section! In other words, a big city market's "fresh produce" isn't really that fresh at all! At DiIorio Farms, our fields are just minutes away from our market! Now that's freshness you can count on!